After years of procrastination I finally took my children to a show. Having grown up and, dare I say, even competed in the agricultural shows they hold no interest to me what so ever. The kids had a ball and I survived. The day was a success!
From a business perspective it was a walk down memory lane to the old sales techniques – the in your face “everyone’s a winner” call out, to the “you can’t let your kids miss out on this one love” guilt trip. And the worst part is, is that they worked – I am a sucker for this kind of sale and I work really hard to avoid it in my everyday life.
The people that used these techniques were the ones doing the sales the others that just manned their booths had few if anyone participating in their games/rides. My pearls from this:
- It is hard to say no to pushy people (you could read passionate instead of pushy)
- Customers want you to try – they want you to earn the money and
- Customers want to interact not just hand over money
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