When I am out and about finding clients one of the biggest objections I find is lethargy. Obviously this is not stated but it comes across. The business owner is making enough or feels they can’t do more. They are stuck in a rut. One business in particular comes to mind and I see so much potential for it but the owner doesn’t want to take the next step. They say they are happy where they are – which is barely making ends meet. Why is there this lack of ambition? My view is that we should always be striving to do more.
I think Seth Godin sums it up nicely with his post…..
“I’m making money so why do more?”
Because more than you need to makes it personal.
Because work that belongs to you, by choice, is the first step to making art.
Because the choice to do more brings passion to your life and it makes you more alive.
Because if you don’t, someone else will, and in an ever more competitive world, doing less means losing.
Because you care.
Because we’re watching.
Because you can.